![]() ![]() The company makes an effort to keep the value of its watches high by avoiding mass production and by keeping its distribution in control. Rolex is definitely a leader in the luxury watch category. ![]() There are no assurances that any investments, particularly collectibles, will see an increase in value over time. That does not mean that every collectible should be considered in the same light as a traditional investment. It is undeniable that collectors with a passion to own certain items frequently have to square off against investors who just want to make a profit off the same exact asset. Since the name and brand change to Rolex in 1908 there have been many challenges in the world that the company has worked through - two world wars, waves of economic model changes, at least two global pandemics, a move into digital watches, and a never-ending list of competitors that want more market share.Ĭollectors Dashboard evaluates collectibles as an alternative asset class. The luxury watchmaker has more than 115 years since its founding as Wilsdorf and Davis. ![]() In fact, most web searches will show Rolex at the top or very high in the top watch brands. One brand that is very well known in the world of watches and luxury is Rolex. ![]()
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